POLISHED PETALS

The Polished Petals project was largely a refresh and update of a pre-existing logo. As a florist operating on the East coast of Florida in Jupiter, we wanted to tie in the natural beauty of the area. The updated logo featured here uses the petals of a flower to represent the gradients seen in the evening sky above the Atlantic. We wanted a warm and inviting mark, coupled with an elegant and professional typeface. The new version, featuring hand drawn mountains, was made for a the company's move to Colorado.